Strategist - Media Performance

Description

This role is categorized as hybrid. This means the successful candidate is expected to report to Warren Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days].

The Role

As a Strategist in MAS, you will assist in driving media performance insights across GM’s marketing ecosystem. You will work closely with MSI, Media, CRM, and Brand teams to support measurement frameworks, analyze cross-channel performance, and help deliver actionable insights that inform campaign strategy and investment decisions.

This role is ideal for someone with strong analytical skills, curiosity, and a desire to learn media strategy and measurement in a collaborative environment.

What You’ll Do

Media Performance Analysis: Assist in gathering and analyzing media data to identify performance trends and optimization opportunities across channels such as Display, Search, Social, and Video.

Measurement Support: Help maintain and apply methodologies for media measurement, ensuring data integrity and proper tagging standards.

Cross-Team Collaboration: Work with MSI, GMR, EDAI, and GMIT teams to incorporate media insights into campaign reporting and dashboards.

Campaign Reporting: Prepare monthly and ad hoc reports on media KPIs and funnel performance. Summarize findings into clear, actionable insights for internal teams.

Creative & Equity Insights: Support the integration of creative taxonomy and brand metrics into reporting and storytelling.

Presentation Development: Assist in creating presentations and dashboards that communicate insights effectively to stakeholders.

Your Skills & Abilities (Required Qualifications)

Bachelor’s degree in Marketing, Business Analytics, Communications, or a related field.

3-5 years in media analytics, marketing, or related fields.

Familiarity with media analytics platforms (Adobe Analytics, Google Analytics) and basic understanding of ad tech or MarTech.

Basic knowledge of SQL for querying and managing databases effectively.

Basic proficiency in Excel and/or data visualization tools (Power BI experience is a plus).

Strong communication skills to explain data insights clearly to non-technical audiences.

A curious and detail-oriented mindset with a willingness to learn new tools and methodologies.

What Can Give You a Competitive Advantage (Preferred Qualifications)

Exposure to creative measurement or brand equity analysis.

Interest in media strategy within the auto industry or large consumer brands.

Familiarity with Python or cloud platforms (Azure, Databricks) is a plus but not required.

Compensation:

The expected base compensation for this role is: $83,800 - $136,200. Actual base compensation within the identified range will vary based on factors relevant to the position.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

#LI-CC1

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.