Creative Director
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Company Description Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com. Overview Razorfish is seeking an experienced and visionary Creative Director with a strong background in online advertising , digital paid media , and social-first creative . This role requires a strategic thinker and hands-on creator who can lead concept development, oversee branding initiatives, and craft innovative campaigns across multiple digital and social platforms. As the Creative Director, you will drive the creative vision and execution of high-impact digital content — from ideation through production — across paid social, native social, video formats, and emerging platforms. You will work closely with cross-functional teams including strategy, media, content, and production to develop compelling and measurable creative that connects with audiences and drives results. Responsibilities- Lead and inspire a multidisciplinary creative team to deliver exceptional work across paid social, digital campaigns, and brand platforms.
- Oversee the creative development process from concept through execution for integrated campaigns, focusing on digital paid media : including paid social , and video content.
- Collaborate with media and strategy teams to develop data-informed creative that performs across channels and aligns with audience insights.
- Translate brand and marketing objectives into innovative creative concepts , ensuring consistency across all touchpoints.
- Develop and execute scalable content strategies for digital platforms including Facebook, TikTok, Instagram and emerging channels.
- Ensure all creative outputs meet brand standards, platform best practices, and performance KPIs.
- Grow, manage and mentor a full OLA creative team including mid and junior-level creatives, freelancers, and external partners as needed.
- Stay current on platform updates, digital trends, consumer behavior, and technologies to keep creative at the forefront of innovation.
- 10+ years of experience in a creative leadership role within an agency or brand environment, with a focus on digital advertising , paid media , and social-first content .
- Proven portfolio showcasing concept development across video, social platforms, native ads , and digital campaigns .
- Deep understanding of platform nuances, ad specs, and creative best practices for Facebook, TikTok, Instagram , and other relevant channels.
- Strong conceptual thinking and a bold creative vision, balanced with performance-driven execution.
- Demonstrated ability to lead creative teams and work cross-functionally with media, strategy, and production departments.
- Skilled in video ideation, scripting, editing collaboration, and content adaptation for various formats and placements.
- Excellent communication and presentation skills; comfortable pitching and articulating creative ideas to stakeholders and clients.
- Experience with brand building and maintaining visual and verbal identity across channels.
- Automotive Category experience preferred
- Proficient in creative tools such as Adobe Creative Suite, Figma, and/or motion design platforms
- Proficiency in creation with generative AI tools and creation
- Experience with influencer marketing and user-generated content (UGC) strategy.
- Familiarity with performance marketing creative testing frameworks (e.g., A/B testing, multivariate).
- Background in directing or producing video content.
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption, Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
- Matching Gifts programs
- Flexible working arrangements
- ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
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