Digital Analyst (Google Ads)

Description

Digital Marketing Analyst - Join Monarch Investment & Management Group - Grand Rapids, MI

Join one of the fastest-growing property management companies in the country! At Monarch Investment & Management Group, our people are the foundation of our success. We’re looking for a detail-oriented, data-driven Digital Marketing Analyst to join our marketing team! This role focuses on analyzing digital performance, optimizing marketing strategies, and driving measurable results.

Purpose:
The Digital Marketing Analyst gathers and analyzes online data for an assigned portfolio of properties to support decision-making and improve online performance.

What We Are Offering:
• Base compensation of $60,000–$70,000 annually, based on experience
• Yearly raises up to 5%
• 401(k) with 3% company match and pre-tax contributions
• Blue Cross/Blue Shield medical insurance for only $45/month (employee only)
• Dental and Life Insurance at no cost to you
• Vision and Disability Insurance available
• 9 paid holidays per year
• Paid Time Off: 1st year = 80 hours; 2–4 years = 120 hours; 5+ years = 160 hours
• 20% rent discount at any Monarch-owned community
• Paid training and tuition reimbursement program
• Annual anniversary gifts to celebrate your milestones

Essential Job Duties and Responsibilities:
• Manage Google Ads campaigns from setup to reporting; monitor cost-per-click, audiences, and ROI.
• Analyze performance metrics and recommend adjustments to maximize results.
• Manage and optimize Google Analytics (GA4) tracking and reporting.
• Create actionable reports and data insights for marketing and site teams.
• Manage and update assigned Google Business Listings.
• Develop KPI dashboards and implement tracking via Google Tag Manager.
• Recommend conversion optimization strategies.
• Identify and test new methods to enhance analytics and reporting.
• Document and recommend improvements to marketing strategies and processes.
• Support other digital initiatives and special projects as needed.

Requirements:
• Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).
• 2+ years of paid search experience.
• Familiar with Google Analytics and GA4 setup/management.
• SEO On-Page and Technical SEO certification.
• Strong communication and collaboration skills across teams.
• Highly organized, detail-oriented, and able to manage multiple priorities independently.

Preferred Qualifications:
• Experience with Google Tag Manager and Looker Studio (Data Studio).
• Google Ads & Analytics Certifications.
• Experience in the multifamily housing industry.

Why Monarch?
Monarch is a family-owned and operated company with over 300 communities nationwide. We foster an environment where employees can grow their careers, make an impact, and be rewarded for results.

Ready to make a difference? Apply today and grow your career with Monarch!