Brand Strategy Manager

Description

We are the movers of the world and the makers of the future. We get up every day roll up our sleeves and build a better world -- together. At Ford were all a part of something bigger than ourselves. Are you ready to change the way the world moves

In this position...

This is a pivotal time for Lincoln and we are seeking a Strategy Lead to play a central role in the implementation and sustainment of our new brand strategy. This position is vital for cultivating strategic partnerships and providing the essential operational leadership that will cascade our vision across all internal and external touchpoints. If you are a strategic and meticulous professional eager to directly influence the trajectory of a luxury automotive icon this is a unique opportunity.

The Strategy Lead will be a critical contributor to the Lincoln Brand Strategy and Transformation team serving as the operational backbone for strategic initiatives and playing a key role in developing and executing brand partnerships. This position is central to supporting the evolution of the Lincoln brand tracking brand health ensuring seamless project execution meticulous budget management and effective cross-functional collaboration. The ideal candidate will be a highly organized detail-oriented and proactive individual passionate about luxury brand development strategic alliances and operational excellence.

What youll do...

Strategic Partnership Management:

• Support global brand partnership strategy identifying aligned partners and assisting in proposal development.

• Provide operational support for partnership execution and management tracking performance and reporting impact on brand health.

Operational Backbone & Project Management:

• Provide primary operational and project management for brand strategy initiatives including managing plans timelines risks and budgets.

• Facilitate bi-weekly Brand Council Meetings documenting decisions and tracking action items.

• Prepare comprehensive reports on project status and outcomes for leadership review.

Lincoln Brand Strategy Implementation & Sustainment:

• Assist in the evolution implementation and sustainment of the Lincoln Brand Strategy.

• Provide operational support for foundational customer experiences and ensure holistic adoption of the brand strategy across functions.

• Assist in preparing materials for securing funding and buy-in for strategic initiatives.

Brand Health & Global Alignment:

• Contribute to developing and implementing frameworks for evaluating brand health tracking metrics and executing modernization strategies.

• Improve premium brand consideration in key markets (e.g. North America China) through data analysis.

• Ensure global brand alignment with future user experiences and disseminate brand playbooks for consistency.

Digital Ecosystem & Naming Support:

• Support initiatives connecting customers to Lincolns digital ecosystem for engagement and loyalty.

• Collaborate on digital experiences to align technology solutions with brand tone and aesthetics.

• Assist product teams with naming architecture for services and products.

Youll have...

• Bachelors degree in Marketing Business Administration Communications or a related field.

• 2-4 years of experience in brand management marketing strategy business development project management or a similar role with demonstrated experience in operational support and/or partnership management.

• Exceptional organizational and project management skills with a keen eye for detail.

• Strong analytical abilities capable of interpreting data and market insights to inform strategy.

• Excellent written and verbal communication skills with the ability to articulate complex ideas clearly and concisely.

• Proficiency in Microsoft Office Suite (PowerPoint Excel Word).

• Demonstrated ability to manage multiple priorities and deadlines in a fast-paced dynamic environment

• A proactive collaborative and resourceful approach to teamwork and problem-solving.

Even better you may have...

• A strategic thinker who can connect day-to-day tasks to broader brand objectives and the luxury automotive market.

• Highly adaptable and comfortable navigating ambiguity in a dynamic environment.

• Possesses a strong sense of ownership and accountability for outcomes.

• Naturally curious and eager to learn about new trends technologies and partnership models impacting the luxury brand landscape particularly in wellness.

• A can-do attitude with a commitment to operational excellence and supporting team success.

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:

Immediate medical dental vision and prescription drug coverage

Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays including the week between Christmas and New Years Day

Paid time off and the option to purchase additional vacation time.

This position is a leadership level 6.

For more information on salary and benefits click here: New Hire Benefits

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-JB5

Required Experience:

Manager