Licensed Insurance Sales Agency Operations Director

Job Description

Job Description

About the Role

TrueChoice Coverage is a growing insurance agency seeking a Director of Agency Operations to own and run a call center and lead-driven sales operation .

This is a hands-on leadership role for someone who has directly operated a high-volume, lead-based insurance sales environment — not just supported one.

You will take full ownership of:

• call center performance
• lead generation and conversion
• agent productivity and accountability
• operational systems and execution

This is not a corporate or maintenance role. We need someone who can step in, take control, and build structure while driving results immediately .

What You’ll Own

• Full ownership of call center operations , including agent performance, KPIs, and conversion outcomes
• Direct management of lead generation , including vendor selection, budgeting, and performance optimization (CPA, conversion rates)
• Oversight of lead flow, routing, and quality to ensure alignment with sales performance
• End-to-end agent onboarding, licensing, and readiness for production
• Development and enforcement of operational workflows, systems, and accountability structures
• Continuous improvement of sales efficiency, agent productivity, and operational execution
• Alignment of operations with growth goals and revenue performance

Required Experience (Must-Have)

• Direct ownership of a call center-based insurance sales operation
• Direct ownership of lead generation , including:
  • vendor selection
  • lead budgeting
  • performance optimization (CPA, conversion)
• Experience operating in a high-volume, lead-driven environment
• Proven ability to drive agent performance and accountability at scale
• Hands-on experience building or running:
  • onboarding systems
  • operational workflows
  • performance tracking systems

This Role Is NOT a Fit For

• Candidates whose experience is primarily:
  • traditional agency ownership (relationship-based, non-call center)
  • carrier or MGA roles without direct operational ownership
  • sales or distribution leadership without running internal operations
  • call center leadership without ownership of lead generation

What Success Looks Like

• A structured, high-performing call center with clear accountability
• Optimized lead spend and improved conversion performance
• Consistent agent productivity and scalable onboarding processes
• Clean, efficient operational systems that support growth

Compensation

• Base salary: $135,000 – $160,000
• Performance-based bonus: 15–20% tied to operational outcomes
• Total compensation potential: $155,000 – $190,000+