Sales Representative

Alta Equipment Company
Saginaw, MI

Sales Representative For Compact Construction Equipment

Alta Equipment Company is currently seeking a Sales Representative for Compact Construction Equipment to cover Northeast Michigan (including Saginaw to Cheboygan counties) as a sales territory. This role will report out of Burton location.

This role is responsible for securing profitable business for the company through proper planning, adequate territory coverage, and effective sales presentations. Accountable for sales of compact equipment that Alta Equipment Company carries. Other required duties as specified by their assigned Sales Manager.

The primary responsibilities of the position consist of, but are not limited to:

  • Secures orders, conducts surveys of assigned territory, studies product potential; locates new prospects and determines prospect's needs; plans sales calls, makes presentations, points out the benefits of the equipment, and emphasizes the advantages of dealing with this company.
  • Helps customers solve problems, provides technical assistance as needed, keeps customer up to date on new developments.
  • Keeps informed on new contracts and opportunities; settles complaints, establishes and maintains personal relations with customers; assists at exhibits, demonstrations, and meetings.
  • Keeps familiar with new products and competitor's products, keeps company informed of changes which can affect their performance.
  • Maintains a system for keeping literature, brochures, price sheets, etc., neat and up to date; informs customers regarding catalog and price changes; studies financing arrangements.
  • Maintains records of calls, makes reports as required, works according to plan, follows up on all leads, bid openings and inquiries; controls travel, telephone, and entertainment expenses.
  • Accurately presents customers with quotations. Verifies all programs offered by the manufactures to present the best option to the customer.
  • Maintains required communications; advises superiors of all changes in their territory which can affect company success; cooperates with other company personnel.
  • Maintains a high degree of sales professionalism through study and attendance at meetings and association activities where improvement programs are offered.
  • Sees that equipment is correctly delivered and meets all the conditions of the sale; takes action to render prompt service in case of any deficiencies.
  • Routinely "Tows and Shows" equipment to customers.
  • Cooperates with employees of other departments.
  • Advises company of all changes within given territory which have an impact on company success.
  • Accountable to the assigned Sales Manager for proper interpretation and fulfillment of all functions, specific and general responsibilities and related authorities and relationships.
  • Coordinates activities and cooperates on matters of mutual concern with other department/functional managers.
  • Performs other duties as assigned by the Sales Manager.

Method of Measurement:

  • The attainment of sales revenue growth and profits.
  • The satisfaction expressed by customers concerning territory management and sales representative's assistance.
  • The satisfaction of management and other members of the company concerning performance.

Physical Demands/Work Environment:

  • Must be able to lift 90lbs, 50% of the time, in order to load/unload equipment.
  • Must be knowledgeable about the operation of a personal computer, business system, and Microsoft Office.
  • CDL-A / Chauffeur License preferred or the ability to meet the requirements to obtain.

Culture is Job #1. Alta Equipment Group prides itself in living by our Guiding Principles: Invest in the Best, Passion for Excellence, Customers for Life, Mutual Respect and One Team. More than an equipment company, Alta is an innovator of solutions, delivering diverse products and unrivaled support centered on building lasting customer relationships.

If you have a passion for excellence and are ready to make a difference within our organization, we're ready for you. Whether it's selling the world's-best big iron, rolling up your sleeves and servicing our industry-leading construction and material handling product brands or being a difference maker behind the scenes, we can use your skillset.

At Alta Equipment Group, we believe in mutual respect and are committed to diversity while inspiring our employees to reach their maximum potential. Voted a "Top Work Place USA", our employees across North America are committed to excellence. It's the Alta way.

So, let's start the conversation. Click the link to apply and begin the journey of a lifetime.

At Alta Equipment Group, we are looking for candidates who are a cultural fit with our organization and understand that every task and job goes toward fostering customers for life. Along with that, a great attitude that embraces mutual respect and delivering a consistent high energy level that exudes a passion for excellence. Also, we are searching for a skill set that has a high aptitude for the position with a continual focus on investing in one's profession through additional training and learning.

Alta Equipment Group is an equal opportunity employer. This means we do not discriminate on account of age, race, religion, color, sex, national origin, ancestry, citizenship, height, weight, marital status, familial status, disability, genetic information, military status, veteran status, misdemeanor arrest record, or membership in any other classification protected under applicable law. If you believe the Company has violated its equal employment opportunity policy in any way, please contact [email protected] immediately!

Posted 2026-03-15

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