Principal product marketing lead

Oracle
Lansing, MI

Job Description

About OCI

At Oracle Cloud Infrastructure (OCI), we are building the future of cloud at scale. As AI reshapes how enterprises operate, OCI provides the performance and flexibility to power the world's most advanced workloads. With operations in more than 100 regions and customers like Uber, Zoom, and OpenAI running their most critical systems on OCI, this is a moment of strong momentum and global impact.

Product Marketing at OCI shapes how we show up in the market. The team defines GTM plays, develops positioning and messaging, and works with sales, engineering, and marketing partners to turn product differentiation into clear programs that drive adoption.

Role Overview

We're looking for an OCI Product Marketing Programs Lead to own how go-to-market strategy turns into execution. This role sits at the intersection of product marketing, sales, and field enablement - taking OCI's GTM priorities and turning them into clear, repeatable programs for the field.

You'll lead GTM planning, establish workflows, and build the toolkits that make OCI's story usable across regions. You'll partner closely with product marketing, advertising, events, and enablement to deliver integrated programs and ensure sellers and partners have the right content at the right time. You'll also measure adoption and market impact, using data and field feedback to refine programs and inform future planning.

This role is a strong fit for someone who enjoys translating strategy into action, thrives on building structured programs, and is motivated by driving clarity and consistency at scale. It's ideal for someone who can balance creativity with operational discipline.

This team is targeting candidates in the U.S. who can work ONSITE in Nashville-TN (priority location) or Austin=TX/Seattle-WA (secondary locations). Relocation Assistance provided. (This is not a remote position).

Visa sponsorship is not available for this position.

Responsibilities

Key Responsibilities

  • Shape and Activate GTM Strategy - Partner with GTM / Product Marketing leadership to translate sales plays into clear, actionable programs that drive adoption across regions.

  • Lead GTM Planning - Establish and manage workflows for go-to-market planning, including sales plays, campaigns, and product launches, to ensure clarity and consistency across teams.

  • Steward Messaging and Positioning - Ensure OCI's messaging is consistent, clear, and connected across product areas, campaigns, and field programs.

  • Drive Integrated Programs - Collaborate with product marketing, advertising, events, and enablement to deliver cross-functional campaigns and digital programs tied to sales plays.

  • Create Field-Ready Toolkits - Develop and maintain the resources (frameworks, content packages, digital assets) that enable sellers and partners to execute with clarity and confidence.

  • Elevate Content Systems - Own the structure and accessibility of marketing content so sellers can quickly find and use the right asset at the right time.

  • Measure and Refine - Own measurement of program adoption and market impact, using data and field feedback to continuously refine current campaigns and inform future GTM strategy.

Minimum Qualifications:

  • Bachelor's degree or equivalent in Marketing, Communications, Business, or related field.

  • 5+ years of experience in product marketing, campaign management, or GTM roles in technology.

  • Ability to think strategically and connect high-level direction to execution.

  • Proven success developing campaigns or programs that influenced sales adoption or customer engagement.

  • Excellent communication and collaboration skills across senior leaders, technical experts, and field teams.

Preferred Qualifications:

  • Experience in enterprise cloud, SaaS, or AI-related marketing.

  • Familiarity with digital campaign development and program execution.

  • Strategic thinker with strong organizational skills; thrives in fast-paced, high-growth environments.

  • Ability to design frameworks and processes that scale globally.

Disclaimer:

Certain US customer or client-facing roles may be required to comply with applicable requirements, such as immunization and occupational health mandates.

Range and benefit information provided in this posting are specific to the stated locations only

US: Hiring Range in USD from: $97,500 to $199,500 per annum. May be eligible for bonus and equity.

Oracle maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, market conditions and locations, as well as reflect Oracle's differing products, industries and lines of business.

Candidates are typically placed into the range based on the preceding factors as well as internal peer equity.

Oracle US offers a comprehensive benefits package which includes the following:

Medical, dental, and vision insurance, including expert medical opinion

Short term disability and long term disability

Life insurance and AD&D

Supplemental life insurance (Employee/Spouse/Child)

Health care and dependent care Flexible Spending Accounts

Pre-tax commuter and parking benefits

401(k) Savings and Investment Plan with company match

Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.

11 paid holidays

Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.

Paid parental leave

Adoption assistance

Employee Stock Purchase Plan

Financial planning and group legal

Voluntary benefits including auto, homeowner and pet insurance

The role will generally accept applications for at least three calendar days from the posting date or as long as the job remains posted.

Career Level - IC4

About Us

As a world leader in cloud solutions, Oracle uses tomorrow's technology to tackle today's challenges. We've partnered with industry-leaders in almost every sector-and continue to thrive after 40+ years of change by operating with integrity.

We know that true innovation starts when everyone is empowered to contribute. That's why we're committed to growing an inclusive workforce that promotes opportunities for all.

Oracle careers open the door to global opportunities where work-life balance flourishes. We offer competitive benefits based on parity and consistency and support our people with flexible medical, life insurance, and retirement options. We also encourage employees to give back to their communities through our volunteer programs.

We're committed to including people with disabilities at all stages of the employment process. If you require accessibility assistance or accommodation for a disability at any point, let us know by emailing [email protected] or by calling +1 888 404 2494 in the United States.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans' status, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.

Posted 2025-10-06

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