Global Customer Research Analyst

Description

Sponsorship: GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren, Michigan three times per week, at minimum.

The Role

Are you energized by uncovering the “why” behind consumer behavior and translating insights into strategic action? Do you thrive in a fast-paced environment where curiosity, collaboration and a passion for market research and automotive come together? If so, we have an exciting opportunity for you.

As a Global Customer Research Analyst , you’ll be a key player serving as a trusted advisor to many areas of the GM enterprise. You’ll design and execute primary research that brings the voice of the customer to life, helping shape the direction of our products and features. With a consultant mindset and a drive to connect data to business impact, you’ll lead your own research projects while also collaborating closely with a dynamic team of researchers. This role is perfect for someone who’s naturally curious, thrives on juggling multiple priorities, and brings a positive, can-do attitude to every challenge.

What You'll Do

Strategic Influence & Product Impact

Drive meaningful impact around product development and future content strategy—with a passion for connecting consumers to automotive innovation.

Act as a strategic consultant to internal teams (Engineering, Human Factors, Innovation, Design), delivering consumer and market insights that shape decisions.

Insightful Storytelling & Decision Support

Translate data into compelling narratives that inform strategic initiatives and business decisions across GM leadership levels—leveraging a storytelling approach that inspires action.

Apply a curious mindset to uncover deeper meaning through special analyses using current data, secondary sources, and industry trends.

Research Design & Execution

Collaborate with the research manager to frame stakeholder learning objectives and select methodologies that best serve the research goals—balancing rigor with agility.

Independently design quantitative questionnaires and qualitative discussion guides with precision and creativity.

Manage multiple research projects simultaneously, ensuring smooth execution and timely insights using DIY tools and supplier-supported fieldwork.

Data Analysis & Insight Generation

Analyze primary research results to extract key insights and translate them into actionable recommendations.

Support large-scale tracking studies and proprietary consumer panels, maintaining a high level of organization and stakeholder engagement.

Operational Excellence & Vendor Management

Build purchasing documents and oversee supplier invoicing with attention to detail and accountability.

Maintain strong supplier relationships and manage timelines, sample refreshes, and project queues with a positive, solutions-oriented attitude.

What Sets You Apart

You bring a consultant mindset —proactive, strategic, and always thinking a few steps ahead.

You have a thirst for curiosity , constantly seeking to understand the “why” behind consumer behavior and market shifts.

You thrive in a fast-paced environment , juggling multiple priorities with grace and focus.

You bring a collaborative spirit and a positive energy that lifts teams and projects alike.

You’re deeply passionate about marketing and the automotive industry , and it shows in everything you do.

Join us and become part of a team that thrives on curiosity, collaboration, and the power of data-driven storytelling. If you're passionate about the automotive space and excited to make a real impact through research that drives strategy—this is your opportunity. Apply now and help shape the future of our product portfolio with insight, energy, and purpose.

Your Skills & Abilities ( Required Qualifications)

Bachelor’s degree

2-3 years of Market Research or related work experience

Understand the principles of AI and use cases in Market Research

Willingness to ask questions, take initiative and be resourceful

Confidence to help guide internal stakeholders through research planning, execution, and insight phases

Demonstrated ability to work well in a collaborative team environment

Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets

Excellent interpersonal skills and ability to work well with cross-functional teams (for example, Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers)

Outstanding organizational/project management skills with attention to details

Ability to work on multiple projects simultaneously, managing deliverables and deadlines

Strong written & oral communication skills; ability to present confidently to senior leadership

Proficient in the use of Word, PowerPoint, and Excel

What Will Give You A Competitive Edge ( Preferred Qualifications)

​Advanced degree or marketing research-related certifications

Experience using m-Tab for analyzing syndicated data

Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory, Text IQ) as well as other DIY survey/sampling tools

Familiarity with statistical concepts and applications

Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff

Familiarity with SQL, Python for combining and analyzing large datasets

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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