Sales Territory Manager- Bobcat Heavy Equipment

Carleton Equipment is seeking a dynamic and motivated Salesperson to join our team and represent the prestigious Bobcat brand in Kent County. This role involves demonstrating our top-tier products, prospecting within your designated territory, and efficiently following up on leads. We pride ourselves on fostering a supportive and innovative work environment, offering our employees the tools and opportunities to excel. Join us and be part of a company that values growth, customer satisfaction, and excellence in service.

This position offers a base salary of $40,000, plus unlimited commission potential. When executed successfully, these positions consistently resulted in six-figure earnings year after year.

Key Responsibilities:

Sales Strategy & Execution
Develop and execute a strategic sales plan for your territory to meet and exceed company targets. This includes analyzing market trends, setting goals, and identifying new growth opportunities.

Territory Ownership
Take full responsibility for your territory by identifying key accounts, prospecting new business, and nurturing long-term relationships with existing customers.

Customer-Focused Selling
Build strong, trust-based relationships by understanding customer needs and delivering tailored equipment solutions backed by exceptional service.

Sales Reporting & Forecasting
Accurately forecast sales activity and provide regular performance updates to management, including insights on customer trends and competitive activity.

Cross-Functional Collaboration
Work closely with internal teams—marketing, service, and operations—to align sales efforts and ensure a seamless customer experience.

Ongoing Training & Development
Commit to continuous learning to stay sharp on product knowledge, industry trends, and sales techniques that drive results.

Market & Competitive Intelligence
Stay alert to competitor actions and shifts in the market. Use these insights to refine your sales strategy and stay ahead.

Travel & Field Presence
Actively travel within your territory to engage customers, attend trade shows, join local associations and represent Carleton Equipment at key industry events.

Continuous Improvement
Always seek ways to improve performance—whether by adopting new sales tools, providing feedback to leadership, or investing in your own professional growth.

Qualifications:

• 5+ years of proven success in equipment sales or a similar B2B role
• Demonstrated ability to meet or exceed revenue goals
• Skilled in managing a high volume of customer accounts
• Motivated, hardworking, and customer-first mindset
• Proficient in Microsoft Office Suite
• College or university education preferred
• Formal sales and account management training is a plus
• Must live in or close to Kent County

Benefits:

• 401k Plan with Company Match
• Paid Holidays & Vacation
• Training & Advancement Opportunities
• Company Cell Phone
• Outstanding benefits package, including: employer-paid Medical Insurance, Dental and Vision coverage available
• Ongoing paid training and professional development
• Company vehicle for company business

Compensation:

This position offers a base salary of $40,000, plus unlimited commission potential. When executed successfully, these positions consistently resulted in $100,000+ earnings year after year.

Be part of a team where your expertise is valued and your career is supported. Apply today and take the next step with Carleton Equipment — where tradition meets innovation in heavy equipment service.

About Carleton Equipment:

Carleton Equipment is Michigan’s Largest Premier Bobcat Dealership , proudly operating 7 locations across the state. Since 1938 , we've been the trusted partner for professionals in the construction, heavy equipment, and forestry industries.
For over 87 years , our success has been built on one simple mission:  Recruit the Best People, Sell the Best Equipment, and Provide the Best Product Support Available.

As Michigan’s oldest construction equipment dealer , we’re a locally-owned and operated company that values relationships—both with our customers and our employees. From our headquarters in Kalamazoo to our teams across the state, we deliver unmatched sales, service, parts, and rental support that keeps Michigan moving forward.

But Carleton is more than a dealership—it’s a place where careers grow. When you join us, you're not just taking a job—you're becoming part of a team that believes in excellence, values your skills, and supports your future . Whether you’re in the field, the shop, or the office, you’ll be empowered with the tools, training, and culture to thrive.

Why Work at Carleton Equipment?

• Stable, Long-Standing Company : Over 8 decades of success and growth

• Opportunities to Grow : Clear pathways for advancement and skill development

• Supportive Culture : A team-focused environment where your voice matters

• Top-Tier Equipment : Work with the industry’s most trusted brands—Bobcat, Develon, Fecon, Kubota

• Comprehensive Benefits : Competitive pay, health insurance, paid time off, and more

• Local Impact : Serve the communities you live in while building a lasting career

If you’re motivated , mechanically inclined , or just ready to work for a company that truly values its people, then it’s time to check out Carleton.

Let’s start the conversation.

What We Look For

At Carleton Equipment, we’re looking for team members who not only bring strong skills to the table but also align with our culture and core values . We believe that every task—big or small—contributes to building customers for life , and we want people who take pride in that mission.

We value individuals with a positive attitude , a strong sense of mutual respect , and a high level of energy that reflects a true passion for excellence . Ideal candidates are driven, reliable, and eager to grow—both professionally and personally.

We also look for those with a high aptitude for their role , and a mindset focused on continuous improvement—those who actively seek out training, embrace learning, and strive to be the best in their field.

If you're looking to join a company where your work matters, your growth is supported, and your contributions are valued, Carleton Equipment is the place for you.

Job Type: Full Time