GIS - Sales Leader

LER TechForce
Livonia, MI

Job Description

Job Description

We are seeking a dynamic and results-driven Sales Lead with a focus on automotive Lidar technologies and software solutions. This is a business development-heavy role where you will drive revenue growth, identify new market opportunities, and expand the company’s footprint in the rapidly evolving software-defined vehicle (SDV) ecosystem.

The ideal candidate is forward-thinking, highly motivated to hunt new business , and has proven GIS experience without exception . Experience in ADAS, automotive software, and Lidar technology is strongly preferred. You should be comfortable opening new accounts, bringing leads, and making cold calls while maintaining meticulous documentation and tracking in CRM systems.

Key Responsibilities:

Business Development & Revenue Growth

  • Identify, qualify, and pursue new business opportunities with OEMs, Tier 1 suppliers, and simulation software providers.
  • Drive revenue growth by closing new deals and expanding existing accounts.
  • Bring leads or develop a pipeline through proactive outreach and market engagement.
  • Develop proposals, SOWs, and pricing strategies; negotiate commercial and legal agreements.

Customer Engagement & Account Leadership

  • Serve as the primary interface with key customers, building trusted relationships.
  • Understand customer product roadmaps, ADAS/Lidar solutions, and simulation-first approaches to guide strategic sales conversations.
  • Navigate complex technical and executive decision-making environments.
  • Provide post-sale support and ensure customer satisfaction throughout the lifecycle.

Sales Operations & Process Management

  • Maintain accurate forecasting, opportunity tracking, and reporting in alignment with ISO-certified processes.
  • Keep comprehensive account plans and territory strategies up to date.
  • Partner with internal teams, including engineering, program management, and finance, to ensure smooth execution and billing accuracy.

Market Insight & Thought Leadership

  • Stay informed on SDV, ADAS, AV, and Lidar trends, regulatory frameworks, and market shifts.
  • Represent the company at industry events, trade shows, and customer briefings.
  • Provide feedback to internal teams to shape product direction and business strategy.

Qualifications & Experience:

  • Bachelor’s degree in a technical, business, or engineering discipline.
  • 7–12 years of experience in technical software sales, data licensing, or business development.
  • Proven experience with GIS systems (required).
  • Strong experience in ADAS or automotive software solutions .
  • Demonstrated ability to open new accounts, hunt for leads, and drive sales independently.
  • At least 3 years of experience negotiating contracts and presenting to C-level executives .
  • Experience working with OEMs, Tier 1 suppliers, or simulation providers is highly preferred.
  • Proven ability to manage multicultural stakeholders and navigate complex decision-making environments.

Skills & Competencies:

  • Strong technical literacy: simulation pipelines, data labeling, AI lifecycle, system-level testing.
  • Knowledge of regulatory frameworks relevant to vehicle safety, autonomy, and AI.
  • Strategic thinking, storytelling, and ability to convey product value and market transformation.
  • Expert proficiency in MS Excel and CRM platforms (Salesforce, NetSuite, etc.).
  • Meticulous note-taking, documentation, and process-oriented mindset.
  • Fluency in English ; German language skills are a plus.

Why Join Us:

  • Be part of a forward-thinking team driving innovation in automotive Lidar and SDV technologies.
  • Opportunity to take ownership of your territory and grow new business.
  • Engage with top-tier clients and influence the future of autonomous and advanced driver-assist systems.
Company Description

LER TechForce, previously LHP Engineering Resources, was founded in 2001 and has boasted year-over-year growth ever since.

From inception to today, LER TechForce has grown to over 350 engineers on staff or at customer locations. From the beginning, our focus has been rooted in our employees’ success, and that remains true today.

LER TechForce is backed by the engineering and consulting power of LHP Engineering Solutions, the global leader in functional safety consulting and implementation.

LER TechForce is a proud member of the Women's Business Enterprise. Certified in 2020, LER TechForce is controlled, operated, and managed by a team of 3 women.

Company Description

LER TechForce, previously LHP Engineering Resources, was founded in 2001 and has boasted year-over-year growth ever since. \r\n\r\nFrom inception to today, LER TechForce has grown to over 350 engineers on staff or at customer locations. From the beginning, our focus has been rooted in our employees’ success, and that remains true today. \r\n\r\nLER TechForce is backed by the engineering and consulting power of LHP Engineering Solutions, the global leader in functional safety consulting and implementation.\r\n\r\nLER TechForce is a proud member of the Women's Business Enterprise. Certified in 2020, LER TechForce is controlled, operated, and managed by a team of 3 women.

Posted 2025-09-12

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