Product Information Specialist

Description

As a key member of a GM Brand’s Marketing team, the Product Information Specialist will serve as a trusted advisor to Product Marketing Managers, driving accuracy, consistency, and strategic alignment across all customer-facing and dealer-facing content. This role demands strong judgment, cross-functional collaboration, and proactive problem-solving to influence marketing initiatives and ensure brand integrity.

There are 2 openings for this position.

Key Responsibilities:

Lead content accuracy and messaging strategy across digital, social, CRM, print, retail, and brochure assets for assigned vehicle nameplates.

Exercise independent judgment to review, approve, and provide strategic feedback on all content and training materials.

Collaborate cross-functionally with Product Marketing, Engineering, Safety, Legal, and Design to develop marketing claims and resolve compliance concerns.

Drive process improvements by identifying gaps in asset development workflows and recommending solutions.

Manage complex data integration for UDM and CGI reviews, ensuring timely and accurate delivery.

Lead annual model-year asset audits and provide direction for updates.

Champion asset governance through GM AssetIQ integration and GM AssetIQ audits.

Own marketing fleet operations, optimizing utilization and implementing best practices

Fully integrate into the assigned marketing team

Embrace utilization of GM data systems and become a skilled user of NVCS

Influence strategic decisions by participating in the Global Naming Council and contributing insights

Embrace change and leverage new technology (e.g. AI tools) to improve operational efficiency and effectiveness

Required Qualifications:

2+ years of relevant experience in product information, marketing, or related fields.

Bachelor’s degree required - in marketing, communications, or automotive industry disciplines preferred.

Proven ability to work independently within broad guidelines, handling non-routine challenges and driving cross-team initiatives.

Strong analytical and problem-solving skills with a track record of proposing innovative solutions and anticipating business needs.

Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint) and familiarity with enterprise asset management systems.

Excellent communication skills with the ability to adapt style for diverse audiences and influence decisions across functions.

This role may require the candidate to occasionally work from local GM or partner sites, and may require <5% travel.

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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job may be eligible for relocation benefits.

About GM

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Why Join Us

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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